In the digital space, regional boundaries do not exist which gives you an excellent opportunity of utilizing a global marketing strategy. Social media sites offer the perfect platform for multilingual marketing. Making use of some great tips will go a long way to attract traffic and convert them to customers.
1. Be competent culture-wise
You probably are conversant with one or two language, but translating your site into a couple other international languages is a big advantage. Incorporate issues related to how cultural norms vary with regions, gender and age groups.
2. Localize your campaigns
You must make it a point to understand your local culture, customer pressing issues and any sensitive issues related to culture. Only when you do this will you be able to translate into another culture without distorting the meaning.
3. Research on local search engines
With multilingual SEO marketing, not every country uses the same search engine, although most of them are based on the Google algorithm. Look at how local search engines work in the countries you are targeting and monitor regularly.
4. Learn to listen more
Thinking of using social media? Then listen more to the conversations that are trending. What are people from different regions talking about? What are they saying about your brand? Based on the information you gather, you can come up with a marketing campaign.
5. Not everyone fits in the same shoe
What works well for your local market may not do the same for another region. Therefore, do not be so quick as to generally judge the efficiency of one strategy. Create a strategy that fits the particular audience you are targeting.
6. Optimize site design for global visitors
The design of your website should be optimized to suit global visits. This can be done by using color and symbols that reflect perceptions of targeted audience. You could also enable currency conversion and text translation.
7. Get to know and obey regional laws
Familiarize yourself with regional laws and regulations related to products, sales and advertising. This will go a long way to prevent any negative publicity of your company. In some regions, you may need to get approval before advertising certain goods.
8. Research right depending on your business objectives
Whatever you hope to achieve with your business will tell what to research. You will need different marketing strategies for lead qualification; sales, branding, etc. this will mean you research internationally for what is applicable in which nation.
9. Know the international audience
You business will start succeeding at the point where you get to know your audience better. You will only connect with potential customers if you know them well. It is obvious that people from different cultures like to do business differently.
Use these tips to leverage the international market.