Subtle and Non-invasive Inbound Marketing Strategies
Designing the best inbound marketing tactics requires a clear grasp of online marketing basics. First, the marketing specialist must understand the significance of the following terms: lead, prospects, and customers.
Prospects are those who had shown some sort of interest on the product or service that you are selling. Customers are those who already purchased the said products and services from your company. With regards to inbound marketing the focus is on leads. A lead is an individual that has been previously identified as the person most likely to buy what you are selling.
It is critical to understand these terms because recent developments in marketing tactics require a subtle and non-invasive approach. Gone are the days of heavy-handed marketing that produces insignificant results.
Inbound Tactics to Engage Leads
You have to engage leads by creating a mechanism that will pique their interest about the products and services that you are selling. In other words, your leads must learn about the things that you are selling without the feeling of being forced to commit to a sale. This goal is achievable if you know how to leverage the power of search engine optimization or SEO, social media and blogging.
Search Engine Optimization
The most important component to your inbound marketing strategy is to be able to utilize SEO tactics. It is based on the idea that the average person uses powerful search engines like Google to find products and services that they need. Many of them use Google to find answers to their questions and Google provides them not only relevant sites to answer their query but in the background also gives them suggestions on products and services that are related to their search query.
Focus each page of your site and landing pages on one specific keyword and then strategically place the keyword in the header tags, the page URL, the page title, etc. In addition, invest in you off-page search engine optimization by creating quality inbound links to your landing pages.
Therefore, there is a practical, subtle, and non-invasive way to engage your leads and increase the number of prospects that will most likely patronize your company.
More often than not your leads are spending so much time with social media. Thus, your company must be visible in social media networks. You have to makes sure that a tailor-made content is posted in the targeted social network. Figure out how you can post exclusive content on social media networks.
One of the best ways to create exclusive content is by offering discounts that are only accessible by your social media followers. For example, you can create a discount code that can only be accessed by your Facebook followers. You can also enable your Twitter followers to get a sneak preview of a new product launch. Another way to engage your leads is to sponsor giveaway gifts and prizes. By doing so you make your social media followers feel that they are special and you value their participation in the said social network.
A blog is a means to show your leads that you are a thought leader and that you know what you are talking about when it comes to certain aspects of a particular industry. If you are selling automotive oil lubricants create a blog that talks about Formula One racing and the type of lubricants used in high-performance cars. Using this tactic will draw people and pique their interest about the products and services you are selling.