Many different factors contribute to the perfect transition into new market, be it online or on the ground. Most importantly a company’s ability to adapt to the culture, geography, culture, language and behavior of consumer, all these factors influence whether they will have a strong foothold over the market. Here are some of the best multilingual SEO tips to help you flourish in international market.
Optimize the website for UTF 8 characters
Each and every company has their localization issue. So, you need to make sure your characters are picked up easily from various locations. Simply picking up phrases and putting it into Google translator is not enough. You must remember that translation is different from localization. Localization means changing the company’s message and grammar. So, you really need to careful. Discrepancy in recognition of characters or misused words in the title is some of the examples which you really need to avoid. These are few of the factors that can affect your SEO ranking in target markets.
Simply Google Optimization is not enough
If you are planning to rank your German site in Germany, you need to make sure you are tracking the right search engine. To put it in simple words, you must find out who the big players are and optimize for them. It is recommended that you think out of the common search engines and optimize the site fro a broader search engine. It is one of the biggest multilingual SEO tips which you must follow. Failing to do it might cost you in maximizing the visibility.
Make sure the language page URL is unique
The language selector must not set a cookie to select the right content. For instance, if your actual URL is www.abs.com, it should not be the same in German. This will never appear in the target language search engine. In fact, the cookie also should not direct it to the German page.
Learn to run PPC in target language
Running PPC in locale or the target language is a good way to test the market. In fact, it saves the cost of translating the entire site. PPC even generates good statistic on search volume and will drive traffic into the website without getting it listed.
Use local IP address and domain name only if required
This is another crucial step which you must consider carefully. You must only use the local domain name and local IP address only if you think it is needed. Use it only if you feel it is required, else you can use the webmaster tool to specify location. First perform good SEO localization and then take the next big step.
These are only a few, but most important multilingual SEO tips which you need to follow to have an edge over your competition.